Christian Radio Survey Results Show Spiritual Growth Remains Big Reason Listeners Listen
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On-demand webinar takes a look at the changes in why listeners listen to Christian Radio between 2018 and 2021

SOUTHLAKE, Texas - eMusicWire -- Finney Media, a Christian media consultancy, shared historical results from the 2021 Why Listen® national listener survey in a recent webinar. The free, 30- minute event focused on changes in Christian radio listeners as seen in the 2018 and 2021 Finney Media Why Listen® national survey. This spring, nearly 11,000 Christian radio listeners from across the United States were included in the 2021 survey.

"Eye-opening," said Chuck Finney, president. "With the pandemic and cultural changes over the last year, we discovered that listeners look to their Christian radio stations to be a spiritual source of encouragement even more than in the past. And it was already a strong relationship. Net promoter scores, already high, were higher. Worship and spiritual growth scored big."

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The webinar presentation of this key data for CCM, Hybrid and Teaching stations/ministries is now available on-demand for free at Additional data will be released on all three formats throughout 2021 and will be available at

The Finney Media Why Listen® Survey takes a look at why Christian radio listeners choose to listen to Christian radio, why they tune in or tune out, and why they give to Christian radio, among other areas of discovery.

About Finney Media

Finney Media has been impacting Christian formats for over ten years, helping clients obtain deeper impact and expanded audiences through listener research and consultation. For more information, visit

For more information about Finney Media, visit

Chuck Finney

Source: Finney Media
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