City of Los Angeles & Councilwoman Monica Rodriguez To Host ¡EL GRITO! 2020
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Virtual Telethon to raise funds for angelenos impacted by Covid-19
September 15th, 2020 at 7:00 pm

LOS ANGELES - eMusicWire -- The City of Los Angeles and Councilwoman Monica Rodriguez present its first-ever virtual ¡El Grito! telethon on September 15, 2020 at 7:00 pm, to raise funds for Angelenos hardest hit by COVID-19.

El Grito serves as the official kick-off celebration for Latino Heritage Month (September 15 - October 15, 2020) in the City of Los Angeles. This year's El Grito, which traditionally brings Angelenos together at the steps of City Hall, will feature virtual musical performances due to the pandemic. The telethon will also highlight Los Angeles' vibrant Latino community as well as showcase the immense contributions Latinos have made to the City's culture, history, and economy.

The unprecedented COVID-19 pandemic has disproportionately affected Latinos who help keep Los Angeles moving and the supply chain alive during the crisis. The Latino community plays a critical role as frontline essential workers in the food and agricultural industry and service sectors. The City of Los Angeles and Councilwoman Monica Rodriguez will host a telethon to provide additional relief to Angelenos hardest hit by COVID-19 and raise funds to support Comunidades Indígenas en Liderazgo (CIELO's), Undocu-Indigenous Fund.

The virtual concert will run from 7 PM to 9 PM. During the program, the City of Los Angeles will join the Consul General of Mexico in re-enacting the historic Cry of Dolores and ringing of the bell, which commemorates the call to arms pronounced by Miguel Hidalgo in 1810 which launched the Mexican War for Independence.

The event will be co-hosted by Elva Saray, Host of Acceso Total, Telemundo 52's weekday lifestyle and entertainment show, and Belen de Leon, meteorologist of NBC4 weekday morning newscast, Today in LA.  Telemundo 52 Los Angeles and NBC4 are El Grito 2020's media partners.

The music lineup features a diverse mix of sounds ranging from Mariachi, Banda, Trio, and Norteño. Featured performances and appearances by Los Tucanes de Tijuana, La Santa Cecilia, Ozomatli, El Conjunto Nueva Ola (ECNO), La Victoria, Weapons of Mass Creation, San Cha, DJ Angie Vee, Las Joyas Divinas Del Valle, Mariachi Lluvia Y Fuego, and Banda.

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El Grito Telethon can be viewed on

El Grito 2020 partners include CIELO, Council District 14, El Pueblo de Los Angeles, and the production company for this event is Jive Live Entertainment.

About Latino American Heritage Month
Los Angeles Latino American Heritage Month is a celebration of Latino Americans in the United States. For over three decades, the City of Los Angeles has held a series of events throughout the month to highlight the significant contributions that Latinos have made to the City's past, present, and future.

CIELO is an indigenous women-lead organization and serves as a link, a resource, and liaison for migrant indigenous Angelenos. CIELO works to address the social, economic, and cultural challenges faced by the indigenous community in Los Angeles and advocates for language access rights, cultural preservation, and reproductive justice. CIELO is an indigenous women-led non-profit organization that works jointly with indigenous communities residing in Los Angeles to provide language access rights and fight for social justice through a cultural lens. One of the primary purposes of CIELO is to create visibility of indigenous migrants in Los Angeles. This work is essential because, during moments of crisis, indigenous migrants are forgotten as we have seen during this COVID-19 pandemic. More information about CIELO at (

About Councilwoman Monica Rodriguez
Los Angeles City Councilwoman Monica Rodriguez serves as the City's Chair of Public Safety and represents the 7th Council District in the Northeast San Fernando Valley which include the neighborhoods of Sylmar, Mission Hills, Pacoima, Lake View Terrace, Sunland, Tujunga, North Hills, Shadow Hills, and La Tuna Canyon.

About Telemundo 52 Los Angeles
Telemundo 52 Los Angeles / KVEA is Telemundo's west coast flagship local television station serving Spanish-speaking viewers in the Los Angeles market. Owned by NBCUniversal, Telemundo 52 has been delivering local news, information, and entertainment to viewers throughout Southern California for nearly 30 years, reaching viewers in five counties. Viewers turn to Telemundo 52 for breaking news, weather and sports headlines across a variety of platforms, including online at and via mobile and social media channels. Telemundo 52 also produces the popular 30-minute lifestyle program "Acceso Total" which airs weekdays and features national entertainment news, celebrity interviews, as well as the latest in music, culture, and social trends.  Today, Telemundo 52 produces nearly 30 hours of local news and programming each week and demonstrates its commitment to the community by cultivating local partnerships and capturing the diversity of Southern California.

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About NBC4
NBC4 is the West Coast flagship station of the NBCUniversal Owned Television Stations, serving the vast region since 1949.  NBC4 produces 41 hours each week of local news and weather, and the station features the largest award-winning investigative unit in Southern California.  The station also produces "California Live," a live weekday 30-minute lifestyle show featuring the latest in entertainment, travel and lifestyle trends across the Golden State.  NBC4's news operation has received nearly every industry award bestowed on local news, including numerous Los Angeles Emmy and Golden Mike Awards, two national and two regional Edward R. Murrow Awards, and a Peabody Award.  NBC4 news is delivered across the main broadcast on channel 4, at, and through multiple interactive social media platforms 24/7.  The NBC Owned Television Stations, a division of NBCUniversal, also operates COZI TV (, a national network that brings viewers some of America's most beloved and iconic television shows and movies.

● Telethon specifics:
Aired September 15th, 7-9 pm
● Special DJ Performance 6:30 pm
Feature artists performances and messages
Feature special guest messages
Live re-enactment of El Grito by the Mayor, Councilmembers, and Mexican General Consul
Funds raised will go towards the L.A. based organization CIELO economic relief for our undocumented Angelenos.

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Vesper Public Relations

Source: Vesper Public Relations
Filed Under: Music, Entertainment

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