New Lifestyle Brand, LETTSGO, Launches in Style at Finnleys' Newly Expanded Nashville Location
eMusic Wire/10192476

NASHVILLE, Tenn. - eMusicWire -- Nashville-based apparel brand, LETTSGO, will launch in style with an expansion celebration event at Finnleys' newly expanded Gulch location at 601 8^th Ave. S., Nashville, TN 37203 on Saturday, July 16 from 12 p.m. to 4 p.m. The event is open to the public and will feature live music by Hayley Payne, special treats from Christie Cookies and Fluff Gourmet Cotton Candy, cute 'dos by BraidBabes, photo-worthy activations, including Dolly the Car at the Candy Hearts Mural, and free swag bags worth $75 in retail value to the first 15 guests.

After a few challenging years filled with uncertainty and adversity, LETTSGO's founders decided the world needed a bit more levity – and what better way to showcase their important message than through apparel. LETTSGO's collections include spunky graphic tees, comfy sweat sets, and playful accessories and gifts that are designed to remind people not to take life too seriously and just Let That Sh*t Go.

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"LETTSGO is more than just a feisty phrase on a t-shirt. It's an attitude," said Cora Welsh, LETTSGO's brand manager. "It's so easy to let the craziness in the world affect your mood -- I do it every day -- but LETTSGO is a reminder that you're not alone in that, and it's not all yours to carry. Instead of letting things wear and weigh you down, you can take a breath, and let that sh*t go!"

The brand launch coincides with the grand reopening celebration of Finnleys' Gulch location, which expanded its footprint -- nearly tripling the size of the store -- to provide shoppers with an even better in-store shopping experience.

LETTSGO's collection is launching exclusively at Finnleys' stores and is now available online at LETTSGO.com or at any of Finnleys' store locations throughout Middle Tennessee. For more information about LETTSGO, visit LETTSGO.com. For more information about Finnleys, visit finnleysonline.com.