RH7 Sports Taps the Brand Architect Behind Today's Top Athletes and Entertainers
eMusic Wire/10309693

NEW YORK - eMusicWire -- RH7 Sports is proud to announce the addition of Michael Fletcher as its new Director of Creative Development, further strengthening the agency's commitment to delivering culturally resonant, athlete-led storytelling and branded partnerships with purpose.

Michael brings over a decade of experience at the intersection of sports, design, and culture — currently leading Travis Scott's Sneaker Program at the Cact.us Design Center, where he's shaped footwear storytelling, product narratives, and brand moments at the highest level of global influence.

Throughout his career, Michael has crafted campaigns and creative strategies for some of the most prominent brands and figures in sports and entertainment, including Nike, Adidas, Nick Chubb, Tyler Herro, Master P, A$AP Rocky, JuJu Smith-Schuster, Cam Thomas, Tyga, and Antoine Bethea, among others. His work spans visual identity, brand activations, merchandise, and story-driven design, consistently blending cultural relevance with strategic focus and creative intention.

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Now at RH7, Michael will oversee visual strategy, brand development, and creative execution across athlete campaigns, digital storytelling, and partnership activations. From pitch decks and campaign rollouts to merch, media, and cultural moments, he'll shape how RH7 athletes show up creatively — online, within their sports, and in the world.

"Today's athletes aren't just competitors — they're creators, CEOs, and cultural forces," said Fletcher. "At RH7, I see an opportunity to help women athletes lead with creative power, not just performance. We're building something that speaks louder, lasts longer, and truly connects."

Michael is a multidisciplinary creative with expertise in print, merchandise, experiential, and digital design. His career encompasses sports, streetwear, and storytelling, with a narrative-first approach that adds depth and clarity to every brand or athlete touchpoint.

The announcement comes at a high-momentum moment for RH7, which represents a dynamic and expanding roster of elite female athletes. These women are not only top performers; they are also innovators, leaders, and forward-thinking voices that are advancing culture.

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RH7's current roster includes:

• Nicole Yeargin – Two-time Olympic Bronze Medalist, visual artist, and Nike partner
• Lola Possick – NCAA fencing champion and Gen Z changemaker
• Tonea Marshall – World-class hurdler and powerful advocate for women in sports
• Kaylene Smikle – NCAA basketball star and cultural storyteller

As the Director of Creative Development, Michael Fletcher will be instrumental in shaping the next evolution of RH7 — from impactful campaigns to creative platforms that help athletes own their story, expand their reach, and influence the world.

Welcome to RH7, Michael. The story is just getting started.