"Stop scrolling and start watching" - Beloved film recommendation site Criticker gets a major makeover
eMusic Wire/10304606

ALBUQUERQUE, N.M. - eMusicWire -- Criticker, the recommendation site that tackles the modern dilemma "What shall I watch tonight?" has unveiled a fresh new look and enhanced user experience for its ever-growing community.

Now in its twentieth year of operation, Criticker has just unveiled a fresh new look that reflects its deep legacy, while also embracing the future. This major rebrand includes a completely new logo, redesigned style and navigation, and a revamped homepage that showcases the site's standout features and famously accurate recommendations.

Founded by film lovers for film lovers, Criticker has remained fiercely independent throughout the years, sustained by the dedication of its co-founders, Mike Powell and Jürgen Horn. From day one, the duo has ensured that Criticker remains a space for thoughtful community-driven recommendations, free from corporate influence, and dedicated to helping users find their next favorite movie, by building personalized recommendations based on their unique tastes.

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"Our vision for Criticker has always been to create a space where people can discover movies in a way that's intelligent, personal, and above all, authentic," said Mike Powell. "We've been popular in small online circles for years, but we're hoping that the new branding and modern styling helps Criticker break more into the mainstream, and attract a ton of new users."

A Legacy of Film Passion, Now with a Modern Edge

With over 20 million movie and TV ratings collected in its 20 years of existence, Criticker has long been the hidden gem of film communities, where movie fans gather to share their insights, uncover cinematic treasures, and find the other people whose taste is most similar to their own. With the new branding, Criticker retains its rich history while introducing a sleek, modernized interface designed to welcome new audiences. The new homepage spotlights the site's unparalleled rating system, insightful reviews from engaged users, and the powerful "Taste Compatibility Index" (TCI), a measure of the affinity between two users, which allows Criticker to accurately predict what score a user might give a film.

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Join the New Era of Criticker

The new branding marks a significant milestone in the site's history, but at its heart, Criticker remains the same: a haven for those who take their movie recommendations seriously. Whether you're an industry veteran, a student of cinema, or just someone who loves a great movie night, Criticker is ready to help you find your next favorite film. Criticker invites new users and longtime members alike to explore the newly refreshed platform at www.criticker.com.