Trending...
- Grammy award-winning Cuban-Canadian artist Alex Cuba releases his 11th studio album, "Indole," today
- Taikan's T-V856S VMC Earns Prestigious 2025 Vogel Global Pioneer Award
- Surf Air Mobility (N Y S E: SRFM) Accelerates Regional Air Mobility Revolution with Electra Aero Partnership, Palantir Alliance, and Record Revenue
"POISON" Enters GRAMMY Race to Challenge Global Music Favorites
LOS ANGELES - eMusicWire -- In a year dominated by pop titans and established global chart-toppers, a new dark horse has emerged in the 68th Annual GRAMMY Awards® race. The magnetic cross-continental hit "POISON," by GRAMMY-nominated R&B veteran The First Lady Olivia and dynamic East African artist Tanasha Donna, is being strategically positioned as a predictive nominee ready to upset the conventional favorites.
While the industry buzz surrounds massive campaigns from global pop acts, "POISON" represents a pure, organic blend of American R&B sophistication and Kenyan Afropop fire. It is an authentic sound that the Recording Academy, with its recent focus on true Global Music diversity, cannot afford to overlook.
The First Lady Olivia, whose GRAMMY pedigree includes her work on the global blockbuster "Candy Shop," stated, "Every year, the conversation is about the usual suspects. 'POISON' is the powerful new narrative. It's an underdog story with a world-class sound. This collaboration is a genuine sonic fusion that transcends genres.
More on eMusic Wire
The campaign is aiming for nominations in high-profile categories, with a strategic focus on its cultural and genre-bending impact:
Tanasha Donna added, "For East African music to compete at this level is monumental. We are coming from a place of passion, not just production budget. 'POISON' proves that when artists from different corners of the world connect, the result is undeniable."
The song's success, amplified by strong digital streams on platforms like Spotify, showcases a rapidly growing, engaged audience that values authentic, non-formulaic music. "POISON" is the true wild card—a track that embodies the innovation the GRAMMYs often strive to celebrate.
About The First Lady Olivia Olivia is a highly respected R&B singer, songwriter, and television personality, whose career includes work on the GRAMMY-nominated global hit "Candy Shop." She continues to be a pioneering force in contemporary R&B music.
About Tanasha Donna Tanasha Donna is a celebrated Kenyan singer, songwriter, and media personality. A prominent figure in East African Afropop, she is recognized for blending African rhythms with global sounds, building a rapidly growing international fanbase.
Media Contact & GRAMMY Campaign Inquiries:
Chase
Columbia Films
chase@columbiafilmsinc.com
While the industry buzz surrounds massive campaigns from global pop acts, "POISON" represents a pure, organic blend of American R&B sophistication and Kenyan Afropop fire. It is an authentic sound that the Recording Academy, with its recent focus on true Global Music diversity, cannot afford to overlook.
The First Lady Olivia, whose GRAMMY pedigree includes her work on the global blockbuster "Candy Shop," stated, "Every year, the conversation is about the usual suspects. 'POISON' is the powerful new narrative. It's an underdog story with a world-class sound. This collaboration is a genuine sonic fusion that transcends genres.
More on eMusic Wire
- Sweet Memories Vintage Tees Debuts Historic ORCA™ Beverage Nostalgic Soda Collection
- UK Financial Ltd Celebrates Global Recognition as MayaCat (MCAT) Evolves Into SMCAT — The World's First Meme Coin Under ERC-3643 Compliance
- U.S. Military to Benefit from Drone Tech Agreement with NovaSpark Energy, Plus Longer NASA Space Missions via Solar Power Leader: Ascent Solar $ASTI
- $76 Million in Gold & Silver Holdings and Expanding Production — Pioneering the Future of Gold: Asia Broadband Inc. (Stock Symbol: AABB) is Surging
- Wohler announces three SRT monitoring enhancements for its iVAM2-MPEG monitor and the addition of front panel PID selection of A/V/subtitle streams
The campaign is aiming for nominations in high-profile categories, with a strategic focus on its cultural and genre-bending impact:
- Record of the Year : To directly challenge the biggest international contenders.
- Best Pop Duo Group Performance: Highlighting the universal appeal of the pop-infused duet.
Tanasha Donna added, "For East African music to compete at this level is monumental. We are coming from a place of passion, not just production budget. 'POISON' proves that when artists from different corners of the world connect, the result is undeniable."
The song's success, amplified by strong digital streams on platforms like Spotify, showcases a rapidly growing, engaged audience that values authentic, non-formulaic music. "POISON" is the true wild card—a track that embodies the innovation the GRAMMYs often strive to celebrate.
About The First Lady Olivia Olivia is a highly respected R&B singer, songwriter, and television personality, whose career includes work on the GRAMMY-nominated global hit "Candy Shop." She continues to be a pioneering force in contemporary R&B music.
About Tanasha Donna Tanasha Donna is a celebrated Kenyan singer, songwriter, and media personality. A prominent figure in East African Afropop, she is recognized for blending African rhythms with global sounds, building a rapidly growing international fanbase.
Media Contact & GRAMMY Campaign Inquiries:
Chase
Columbia Films
chase@columbiafilmsinc.com
Source: Columbia Films
Filed Under: Music
0 Comments
Latest on eMusic Wire
- Music Biz Insider & Marketing Expert Ron Roecker Releases Marketing Survival Guide For Music Makers
- Boca-Based Recording Artist DEBORAH SILVER Earns First GRAMMY Award Nomination
- 5,000 Australians Call for Clarity: NaturismRE's Petition Reaches Major Milestone
- Cartwheel Signs Letter of Intent to License Clearsight Therapeutics' Novel Pink Eye Treatment for 2027 Portfolio Expansion
- Vet Maps Launches National Platform to Spotlight Veteran-Owned Businesses and Causes
- $114.6 Million in Revenues, Up 54%: Uni-Fuels Holdings (N A S D A Q: UFG) Accelerates Global Expansion Across Major Shipping Hubs as Demand Surges
- Sam Holt Band Donates $5,000 to The Nuçi's Space Mikey Houser Pre-Amped Music Program
- Dental Care Solutions Unveils New Website for Enhanced Patient Engagement
- TradingHabits.com Launches to Support Day Trader Well-being
- Tam L. Unveils "Crossover Love (11:11)
- Independent Artist Djamee Releases Groundbreaking Holiday Album "Holiday With Djamee And Me."
- $750 Million Market on Track to $3.35 Billion by 2034: $NRXP Launches First-in-Florida "One Day" Depression Treatment in Partnership with Ampa Health
- $750 Million Market Set to Soar to $3.35 Billion by 2034 as Florida Launches First-in-Nation One-Day: NRx Pharmaceuticals (N A S D A Q: NRXP) $NRXP
- To Build a God: A.I. Me Begins the Story with "Utopia"
- BITE Data raises $3m to build AI tools for global trade compliance teams
- Phinge Issues Notice of Possible Infringement, Investigates App-less AI Agents & Technology for Unauthorized Use of its Patented App-less Technologies
- Huntington Learning Center of Russellville Marks 1 Year Anniversary; Extends Reduced Grant-Aligned Rates to All Students in Learning Center Services
- CCHR Supports Call to End Coercive Psychiatry at World Mental Health Congress
- purelyIV Expands Wellness Services with Flu/COVID Testing and Menopause Coaching & Treatment
- WHES Retains BloombergNEF Tier 1 Ranking for Sixth Consecutive Quarter