Trending...
- "Unveiling Abe Soul: Maestro of Music, Maverick of Brands, and Champion of Creative Souls"
- Noble World Foundation Proposes UN Security Council Reform to Foster Global Peace
- India Fest 2024 on Jan 27, 2024 at KY Expo Center
The Danish Data Protection Authority has taken a closer look at the Google Analytics tool, its settings and the terms under which the tool is supplied. On the basis of this review, Denmark's Data Protection Authority, Datatilsynet has concluded that the tool is illegal and cannot be used lawfully without additional measures.
SINGAPORE - eMusicWire -- Denmark's Data Protection Authority, Datatilsynet became the latest EU body to urge a halt to the use of Google Analytics for data transfers to the United States without further safeguards. Denmark's decision follows that of several other European countries and indicates more decisions are likely to follow, rendering the tool obsolete.
Datatilsynet has urged Danish companies to stop using Google Analytics and consider whether their potential continuing use of the tool is within the parameters of the EU General Data Protection Regulation (GDPR).
Data Protection Agencies (DPAs) are independent public agencies that oversee the implementation of data protection legislation through investigation and remedial powers. GDPR provisions are intended to safeguard European residents' privacy. This means, among other things, anyone should be able to access a website without worrying about their information falling into the wrong hands.
For Google Analytics users, the legal issue, which affects the entire EU and everyone around the world, revolves around user data being transferred to the US for processing by Google - an export of personal data that lacks adequate legal safeguards.
More on eMusic Wire
The Austrian Data Protection Authority made a ruling regarding the usage of Google Analytics back in January 2022. More rulings have since followed about the tool's usage, and not just by the Austrian DPA either. France's data protection watchdog, the CNIL, has also made judgments this year and in June they issued FAQs on "formal notices", which it delivered to numerous companies in France, requiring them to make their usage of Google Analytics legal. The Italian DPA most recently issued a ruling on the tool's usage in June 2022. In each of these situations, the supervisory authorities determined that using Google Analytics in the particular circumstances was illegal.
What to do if you're using Google Analytics
Datatilsynet could not provide much advice or measures on what to do if you are using Google Analytics. The best solution: stop using Google Analytics or you have to add reverse proxy and pseudonymization.
Adopt extra steps and put a plan in place in order to compliantly use Google Analytics.
If appropriate extra measures cannot be implemented, you must discontinue using the tool and find another product that does not abuse customer data and complies with the law.
About AesirX
AesirX is launching the world's first privacy-ensured solution series - resolving the problems of data abuse by providing 'as a Service' software that is legally compliant.
More on eMusic Wire
The privacy-by-design driven digital marketing solutions support businesses to achieve their business goals through the use of effective mature software.
Having developed successful digital solutions for over a decade, AesirX respects everyone's need for privacy by only ever utilizing 1st party actionable data that enhances the customer or staff experience.
AesirX offers all of its solutions as Free Open Source Software, changing privacy, Marketing Technology and the World Wide Web forever with 10 releases in 2 years. AesirX DMA (Digital Marketing Automation) provides free social media automation across 9 channels (100 delivered posts per day) and each of the 10 different solutions has free access to a range of features.
Our privacy-first solution is designed to protect humankind from Big Tech's systematic abuse in marketing (Digital Twins, Soulbound Tokens, DID, and similar concepts of protocolization of humans included.) by combining AesirX + Concordium ID Layer to protect users' personal data; so it cannot be exploited. Now everyone has a choice to use technology that isn't based on abusive strategies and where ownership of data is 1st party.
For more information visit https://aesirx.io/
Datatilsynet has urged Danish companies to stop using Google Analytics and consider whether their potential continuing use of the tool is within the parameters of the EU General Data Protection Regulation (GDPR).
Data Protection Agencies (DPAs) are independent public agencies that oversee the implementation of data protection legislation through investigation and remedial powers. GDPR provisions are intended to safeguard European residents' privacy. This means, among other things, anyone should be able to access a website without worrying about their information falling into the wrong hands.
For Google Analytics users, the legal issue, which affects the entire EU and everyone around the world, revolves around user data being transferred to the US for processing by Google - an export of personal data that lacks adequate legal safeguards.
More on eMusic Wire
- Operation Bullpen Stan Fitzgerald hits back on political persecution with "The Fall of Deceit" now available for purchase
- Pop Artist Maria Raquel Empowers with "Plot Twist" - A Girl Power Anthem of Independence
- Habitat EJC Assembles National Team for Permanently Affordable Community
- Scott Cooper Miami Project Announces New Scholarship Winner: Aban Khan
- Incandescent Entertainment Announces New Film, "Portal in the Pines," starring Jamie Kennedy to Begin Filming This Month in Lousiana
The Austrian Data Protection Authority made a ruling regarding the usage of Google Analytics back in January 2022. More rulings have since followed about the tool's usage, and not just by the Austrian DPA either. France's data protection watchdog, the CNIL, has also made judgments this year and in June they issued FAQs on "formal notices", which it delivered to numerous companies in France, requiring them to make their usage of Google Analytics legal. The Italian DPA most recently issued a ruling on the tool's usage in June 2022. In each of these situations, the supervisory authorities determined that using Google Analytics in the particular circumstances was illegal.
What to do if you're using Google Analytics
Datatilsynet could not provide much advice or measures on what to do if you are using Google Analytics. The best solution: stop using Google Analytics or you have to add reverse proxy and pseudonymization.
Adopt extra steps and put a plan in place in order to compliantly use Google Analytics.
If appropriate extra measures cannot be implemented, you must discontinue using the tool and find another product that does not abuse customer data and complies with the law.
About AesirX
AesirX is launching the world's first privacy-ensured solution series - resolving the problems of data abuse by providing 'as a Service' software that is legally compliant.
More on eMusic Wire
- Tella Firma Foundations Partners with Green Clean Solar to Increase Steel Recycling in the Renewable Energy Industry
- Feature film about President Trump's response to the pandemic and the 2020 election – streaming now
- The Society of Voice Arts and Sciences has joined with Audible for the Muhammad Ali Voice of Humanity Honor to be presented to Viola Davis
- ASI Acquires Clowder®, the Leading Association and Membership Mobile App Platform
- Introducing a Trailblazing Anthem: "Passport Bros Anthem"
The privacy-by-design driven digital marketing solutions support businesses to achieve their business goals through the use of effective mature software.
Having developed successful digital solutions for over a decade, AesirX respects everyone's need for privacy by only ever utilizing 1st party actionable data that enhances the customer or staff experience.
AesirX offers all of its solutions as Free Open Source Software, changing privacy, Marketing Technology and the World Wide Web forever with 10 releases in 2 years. AesirX DMA (Digital Marketing Automation) provides free social media automation across 9 channels (100 delivered posts per day) and each of the 10 different solutions has free access to a range of features.
Our privacy-first solution is designed to protect humankind from Big Tech's systematic abuse in marketing (Digital Twins, Soulbound Tokens, DID, and similar concepts of protocolization of humans included.) by combining AesirX + Concordium ID Layer to protect users' personal data; so it cannot be exploited. Now everyone has a choice to use technology that isn't based on abusive strategies and where ownership of data is 1st party.
For more information visit https://aesirx.io/
Source: aesirx
0 Comments
Latest on eMusic Wire
- Genuine Hospitality, LLC Adds the Hampton Inn - Columbia, MO to Growing Portfolio
- WiseOcean, An Animated Music Education Series For Children And Families,Premiers This Holiday Season
- REA 'Peace of Mind on the Move' Study achieves Highly Commended recognition in the category Excellence in Coaching by ABP November 2023
- Revolutionizing FEC Chain Stores with Our Cutting-Edge Ordering& Warehousing System
- Media Personality Cyrus Webb celebrates 20 years and over 12,000 guests on Conversations LIVE radio show
- "Unveiling Abe Soul: Maestro of Music, Maverick of Brands, and Champion of Creative Souls"
- Panovolo for macOS is now available
- SAER Captivates Once Again with a Reflective Christmas Single "This Time of Year"
- TVS Consumer Direct.Com Opens For Business With Several TVS Records CD Offers
- Dave Goodrich'S New Single Drops
- Lumena, A New Luxury Oceanfront Condominium Takes Flight on Florida's Space Coast
- Dogs at the Dentist: How an unlikely partnership is helping treat dental anxiety
- SSV Network selects Randamu for Distributed Key Generation (DKG) Grant Award
- Lawmato relaunches its virtual consultation app with enhanced features
- Melvin Riley, Legendary Lead Singer of Ready For The World, Releases First-Ever Christmas Single
- MiBOXER Is Exhibiting At Hong Kong International Autumn Lighting Fair
- Beck Properties Group, eXp Realty Expands Service in Southeast Indiana
- Stonely Unleashes Innovative Platform for Homeowners: Design and Order Kitchen Countertops Online with Ease!
- One Million Pages Read in the First Year !!
- Kingston NY-Based Ryan & Ryan Kicks Off its 65th Anniversary Dec. 6 by Underwriting a Chamber of Commerce Mixer Saluting RUPCO